'Rakhi Purnima' is observed on the last day of holy Shravan month and marks the bond between sisters and brothers. The festival also holds significance in Odisha as the day is celebrated as 'Gamha Purnima' which also marks the birthday of Lord Balabhadra. As per tradition, Goddess Subhadra also ties rakhi to her two brothers - Lord Balabhadra and Jagannath in Puri Srimandir..
The annual monsoon festival "Megha Utsav" celebrates the season with cultural programmes. The festival brings together poets, dancers and singers, who collectively praise the season that brings rain and gaiety.
